ClaudeBest CRM for a five-person agency?
Attio - flexible, fast to set up, and scales with client work.
Own the answer.
What to buy, who to call, who to trust - your buyers ask AI, and it only recommends names it trusts. We make it yours.
9:41
ChatGPTBest online bank - Revolut or Wise?
Revolut for multi-currency spending and travel perks. Wise for low-cost international transfers at the real exchange rate.
Sources cited
ClaudeChatGPTBest wealth manager for a first inheritance?
Alder & Vance - flat-fee fiduciary, strong on inheritance tax, taking new clients.
GeminiBest electrolyte powder without sugar?
Re-Lyte - zero sugar, full electrolyte profile, third-party tested.
Which one are you?
The playbook is never generic. A Shopify catalog, a SaaS platform and a law firm's local presence each need a different play - and we run all of them.
01
For services
02
For SaaS
03
For Shopify
The next customer won't Google you. They'll ask AI, and trust the first name it gives.
68% of Google searches now end without a single click. Your buyer gets the answer before your site ever loads, and they take the name in it. If that name isn't yours, you never even knew the sale was there.
ChatGPTWho handles superyacht refits in the Med?
Meridian Marine in Palma - refit, interiors and project management under one roof.
GeminiBest electrolyte powder without sugar?
Re-Lyte - zero sugar, full electrolyte profile, third-party tested.
ClaudeBest CRM for a five-person agency?
Attio - flexible, fast to set up, and scales with client work.
AI doesn't rank pages. It decides who to trust.
Trust signal
+825%
When AI starts trusting you, buyers follow. Our client Circadian grew +825% in organic and AI sales combined in five months - earned, not paid.
01/03
Google handed your buyer ten blue links and let them compare. AI reads the options for them, weighs the sources it trusts, and hands back one answer. Everyone outside it is invisible, and the buyer never knows you were an option.
02/03
Keyword work won't move it. AI runs a background check on you. When researchers scored 82 factors behind AI recommendations, mentions of you on sites you don't own came second. Backlinks, the prize of old SEO, scored 1.9 out of 5.
03/03
Then AI compresses everything ever published about you into a four-sentence verdict you've never read and can't edit. The verdict can be earned, though. Signal by signal, on purpose. That's the playbook below.
Getting recommended isn't luck. It's five disciplines, run at once.
Each one gives AI a different reason to trust you. Miss one, and the answer names someone else. We're AEO-native - which means no keyword stuffing, no link schemes, no recycled SEO tricks. Just the signals AI actually counts.
01
Strategy / 05 disciplines
Strategy.
Score what you can win first.
We map the exact questions your buyers ask AI, then score each one: who gets named today, and which answers you can win first. The work starts where the verdict can actually change.
02
Content / 05 disciplines
Content.
Every section, a quotable answer.
Answer-first pages where every section stands alone as a quotable 40-60 word answer, written by a real name with real expertise. A hundred same-sounding pages get replaced by one AI paragraph. A page with a fingerprint doesn't.
03
Technical / 05 disciplines
Technical.
Let AI actually read you.
Schema, clean structure and open AI-crawler access, so the models can read you and verify every claim. If the machine can't read you, nothing else on this list registers.
04
Authority / 05 disciplines
Authority.
A reason to name you.
We build your presence in the places AI already checks: reviews, communities, industry press. Mentions on sites you don't own are among the strongest signals behind a recommendation, and your own site can't supply them.
05
Measurement / 05 disciplines
Measurement.
See what's moving the needle.
Our own dashboard shows you how AI talks about you: mentions, citations and share of voice, next to the AI-driven sessions and sales in your analytics. You watch the verdict change, and you see which work moved it.
Real engagements. Real numbers.
Client: CircadianShopify · DTCGA4-verified
A direct-to-consumer sleep brand.
+825%Organic sales in 5 months
+643%Organic search traffic
LiveAI referrals now converting to sales
Enterprise software · B2BGA4-verified
An enterprise software company.
Not a store - a lead-gen B2B site with zero ad spend. Same playbook, same lift: every point of that growth is earned.
+537%Organic search traffic in 6 months
+377%Total traffic, no paid ads
0 → 183AI-assistant sessions, from zero
“#1 AEO expert I’ve worked with. Her work has been a steady source of organic and profitable growth for my ecommerce business.”Jacob Katz · Verified 5.0 review on Trustpilot ↗
How we start
Three steps. No lock-in.
01
Free score
URL + email, two minutes, no call. Your AI Visibility Score, your maturity level, and the single biggest gap keeping you out of the answer - sent to your inbox, instantly.
Free
02
Deep audit
The full diagnosis of your AI visibility, across all five disciplines:
- Strategy: the prompt cluster your buyers actually type, and who owns it today
- Content: your Q&A coverage, publishing cadence and page-level gaps
- Technical: Core Web Vitals, crawlability, schema and AI-facing files
- Authority: where you're missing from Wikidata, Crunchbase and the directories AI trusts
- Measurement: we ask ChatGPT, Gemini and Claude your buyers' real questions, and record who gets named - every gap shown with the current state, the problem, and the exact fix
Every dollar is credited to your first month if we work together.
$1,500 · credited
03
Own the answer
We run all five disciplines month after month on retainer - strategy, content, technical, authority, measurement - and you watch mentions, citations and AI-driven sessions move in your live dashboard.
Retainer
Free 30min AEO Strategy Session
About us
Meet the team.
We’re not an SEO agency that added AEO to the price list. We work all five pillars, strategy, content, technical, authority and measurement, and we treat each one as an experiment: change something, watch the answers, keep what moved. That’s the method.
Sam Jones
Co-Founder
Sam is the person you talk to. He co-founded UpClick Labs after 20 years running his own construction business in the UK: quoting jobs, managing clients, standing behind the work when something moved. He runs engagements the same way. He scopes what you actually need, tells you what is not worth doing, and stays on the account from first call to final report.
Sam on LinkedIn ↗
Kristine Estigoy
Co-Founder
Kris co-founded UpClick Labs and builds what it runs on: the strategy, the content, the audit systems, the technical fixes, and the measurement that shows what moved. Thirteen years in superyachting before this, running operations where the details were the product. AI search keeps shifting. She tracks what changes, tests it, and reworks how we execute when the answers move.
Kris on LinkedIn ↗FREE AI VISIBILITY SCORE
See where you stand. Then own the answer.
Your AI Visibility Score, your maturity level, and the single biggest gap keeping you out of the answer. Sent to your inbox. No call required.
SCORE · MATURITY · BIGGEST GAP
Free · 2 min
Questions, answered.
What's the difference between SEO and AEO?
SEO optimizes pages to rank on a list of links and win the click. AEO (Answer Engine Optimization) optimizes facts to get cited inside the AI answer itself, before anyone clicks at all. Different machine, different rules, different playbook.
Do I still need SEO if I'm doing AEO?
Yes - they compound. A large share of AI citations are drawn from pages that already rank well, so strong SEO fundamentals feed your AI visibility. AEO extends the work; it doesn't replace it.
Does AI search actually send customers?
The best customers. Visitors referred by AI convert at roughly 4x the rate of standard organic visitors and spend significantly longer on site - they arrive pre-sold, because the answer already recommended you.
What makes AI recommend one brand over another?
Trust. AI engines weigh what third parties say about you - mentions, reviews, citations, named experts - more heavily than what you say about yourself. Structure, freshness and schema make you readable; earned authority makes you the answer.
Isn't it too early to invest in this?
It's early enough to matter and late enough to work. Most companies say AI search will reshape their strategy within a few years, yet only a fraction have started - that gap is the advantage. Our clients are already being cited: one grew organic sales +825% in five months.
How long until I see results?
First visibility shifts typically show within weeks, not months, because AI re-reads the web far faster than search engines re-index it. Compounding gains build from there.
Do backlinks still matter?
Less than you'd think. AI engines weigh brand mentions, third-party citations and named expertise far above raw links - in published trust studies, backlinks score near the bottom of what AI checks. We build the signals AI actually reads.
If AI answers everything, will anyone still visit my site?
Fewer people click, but the answer itself now carries your name - that's the new front page. And the visitors who do click through arrive pre-sold and convert at several times the rate of ordinary search traffic. Absent from the answer, you get neither.
How do you measure AI visibility?
We ask AI the questions your buyers actually type and record who gets named - then track citations, your share of voice against competitors, and AI-referred sessions in your live dashboard. You watch the needle move.
Is my data safe when you check my score?
We only analyze what's already public about your brand - the same signals AI reads. Nothing private, no logins, no data stored beyond your score.
Still weighing it up? Talk it through with us.
Free 30min AEO Strategy Session